interpretive planning
An interpretive plan translates an exhibition's Big Idea into an engaging and relevant experience for visitors. In this process, thematic threads may inform a linear or map like approach to communicating content. Selections of overall tone, writing genre, flow, lighting, sound, graphic design and interactivity will all support specific take-aways.
An important aspect of any exhibition is feedback -- qualitative and quantitative data from and about visitors. As such, it is useful to create a digital strategy for every exhibition offering on-site and on-line opportunities for engagement. In a large museum, a Digital Strategy is created in collaboration with the marketing and education teams. In a smaller institution, one must be adept with social media and apps to create relevant and compelling interactions with visitors. We want visitors to come back and take part in all their institution has to offer. Use link / QR code to Jotform for fast qualitative data. Use a challenging quiz or feedback form.
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Instagram posts link to classes, events & content.
Klaviyo newsletter & welcome sequence provide ongoing engagement & analytics.
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